Nowadays, almost anyone can learn to make music, as long as they have access to a computer, a DAW, and possibly some instruments. However, learning to make music and succeeding in the music industry are two completely different things sound cloud custom plays. The latter is crucial if you want to make a career out of your art.
Luckily, we've put together a complete guide on how to get your music heard in 2023 and beyond. Below, we'll explain the importance of learning how to market your own music and share some practical strategies to help you grow your brand.
Why is it important to market your own music? Marketing your music is the way to get it heard. When you listen to your favorite artists, you're not just a fan of the music itself: in many cases, you may be a fan of what the artist represents because of their brand image, their personality, and other factors.
People aren't automatically interested in someone who has learned to make their own music. It's up to you to create that value and present your music in a way that connects with potential listeners.
The oversaturation of the music industry As of 2022, it is estimated that approximately 100,000 songs will be uploaded to streaming platforms every day. It's nothing personal if your music isn't automatically selected by Spotify's algorithm or doesn't immediately appear in editorial playlists. With the current level of saturation in the music industry, it is unreasonable to expect your music to be heard without an external promotional effort.
To get your music heard, you need to drive traffic to streaming platforms using tools like social media and performing live, as explained below.
How to get your music to streaming platforms like Apple Music and Spotify If you want your music to be heard, the first step is to make sure it is distributed correctly. This means uploading your music to popular streaming platforms like Apple Music, Spotify, and Amazon Music. To do this, you can use an online distributor such as Distrokid, CDBaby, Amuse or Tunecore.
These services charge a regular upfront fee, a release fee, or a percentage of your royalties to distribute your music. Once your music is successfully distributed to major streaming services, it's time to put our marketing strategies into practice:
7 strategies to get your music heard in 2023 Start successfully promoting your music with these various strategies:
1. Invest in your social media channels Whether you like it or not, social media is undoubtedly the most effective free way to promote your music. Apps like TikTok have dismantled the idea of ??who the ideal pop star should be and often help new talent find their big break.
Even if you don't become a viral phenomenon, posting on your social networks will help you find new followers and connect with those you already have. It's one of the few free ways to find an audience and network with other creatives. Plus, any record label worth its salt will most likely require some sort of social media presence, so finding your voice online is a good investment for any serious musician.
2. Collaborate with other independent artists One of the best ways to get your music discovered and find new listeners is to collaborate with other musicians. A formal collaboration automatically places your material on both artists' pages, resulting in automatic cross-pollination. Working with other artists also gives you the tools you need to successfully collaborate with others.
3. Offer good music consistently It's easier said than done, but you need to ensure that the music you release is polished, created with intention, and has a unique voice. The best way to gain a fan base is to create something that people often identify with. Keep in mind that songs will never sell themselves, but marketing alone won't help you build a music career. Half the battle is getting people interested in your art, the other half is having amazing music.
4. Define your target audience Your music can't be for everyone, and it never will be. Many artists make the mistake of trying to appeal to everyone, and in fact, they appeal to everyone. Start paying attention to what type of artists your music resembles. Take note of what interests your listeners, even if those interests are not directly related to the music. Knowing your brand well will make it easier for you to succeed as an independent artist.
5. Play live Playing live solo or with other musicians is one of the best ways to network and market existing and new music. Independent musicians may not have opportunities to perform right away, but they can start by playing small venues with other groups or simply opting for open mic nights. Experience is experience.
6. Support other professionals in the sector To receive love, you have to give love. As a new artist, it's important to support other musicians, music influencers, and similar artists to create a community. Remember that, at the end of the day, finding fans is about creating relationships. In many ways, you get what you put into it. Spend time participating in other artists' creations and you will receive the same.
7. Connect with influencers, radio stations, bloggers and any other online music community. Although they are no longer as important as they once were, music blogs can help you introduce your music or videos to new listeners. More importantly, cultural curators tend to have good relationships with industry professionals, so making a good impression will boost your career prospects. You can also contact local radio stations or channels, if only to get their opinion.
SoundCloud followers are often the first to support independent artists. Building meaningful connections with them can turn casual listeners into loyal fans who follow your growth.If you want to grow your base, click here. soundcloud
The strategies discussed for getting your music heard are essential, especially in such a saturated industry. One additional point to consider if you’re based in Frankfurt is how local DJ scenes can be integral to promoting your brand. A DJ Frankfurt might even help you by connecting you with local venues or influencers, broadening your reach within the city vibrant music community. Networking within these local scenes can provide you with opportunities to perform live, collaborate with other artists, and get your music heard by a dedicated audience.
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